Make your content count

'Content is King' - it's a much used term in the digital space.

We all love looking at beautifully designed, functional websites - but for the most part, we visit websites to gather information we are seeking. Nine times out of ten we come away with a view of the website based on how relevant or helpful it was in assisting us with our search, not how amazing the flash introduction was or how unique the navigation was.  Usability is another huge factor in successful web design which I'm going to cover in another post - so for the time being, lets focus on Content.
 
Building blocks
What you want your website to say [and how you say it] should be one of the first things you nut out during the earliest stages of your design. Regardless of whether your brand is in its infancy or well established, your content should be a key part of your overall digital strategy.
 
Communicate
Good communication and writing skills, together with common sense will assist you in producing content for your site which is engaging and has visitors pouring over your pages, soaking up the information you provide. Content that is written purely around high ranking keywords is boring to read and may be confusing to visitors to the site. The copy may appear too technical [and unappealing] if jargon and ranking keywords are used too often.
 
Frequency
Regularly updating your content, commonly by way of a blog or other frequently updated area indicates to visitors that this site is worth bookmarking, receiving email updates from or worth subscribing to the site's RSS feed. If your visitors can see regular activity on your pages, comments in the forums and new posts they'll return.
 
Why do we care?
Because old or irrelevant content loses the interest of our sites visitors and search engines alike. Valuable content is the content that speaks directly to what your customers are searching for and the best way to deliver this type of content is to to try and think like your consumer. If you were buying your product or service, what would you want to read about it? What would you give value to? What ways of displaying content would catch your eye - a blog, reviews, testimonials, interviews, FAQ's, links to articles of interest and so on.
 
Aim to provide a point of difference within your content. This will make your site memorable, and visitors more likely to return for more of the 'good stuff'.

Comments

[search engine marketing melbourne]

Informative article!! The social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. Thanks
search engine marketing melbourne